CENTO PER CENTO S.R.L.
Via Montevideo, 11/A
20144 Milano
Tel. +39 0248012762
Fax +39 0248012770
E-mail pit@pitacco.com

 

 

Pier Paolo Pitacco lives and works in Paris and Milan, where he has been at the centre of the biggest publishing events connected with the success of Italian Style since the ’seventies.
Art director of “Uomo Vogue“ from 1977 through 1979, he held the same position for “Elle Italia“ from 1988 until 1999.

After a brief pause as art director for Mc Cann Erickson Italia in 1979 and 1980, he joined the editorial staff of “Donna“ magazine in 1980, and is still the magazine’s art director for advertising and special promotions. He came up with the graphic project for “Mondo Uomo“ and served as its art director between 1981 and 1988. From 1985 to 1987 he was in charge of graphic design for the new architecture and design magazine “Modo“ and the fashion magazine “Sportswear International“.

When Il Corriere Della Sera launched its weekly women’s magazine, “Io Donna“, in 1996, Pier Paolo Pitacco was asked to come up with its editorial graphic project, and also served as creative director until the end of 2002.

In 2001 the Richemont Group invited him to come up with the editorial design for its international magazine “Cartier Art“, published in French and English; he acted as art director for the magazine until 2006.

From May 2003 to the end of July 2006 he worked on the weekly Italian edition of “Vanity Fair” for Condè Nast Italia.

He also developed projects in Moscow, Paris and Kiev as creative director for Hachette International until November 2008.
Since December 2008 Pitacco has been creative director for the Mondadori France group, where he was in charge of the restyling of a number of publications and of “Grazia France“, which began publication in September 2009.

Since 2006 he has also provided consulting services to Hachette, Rizzoli, Il Sole 24 ore, Mondadori Italia, IWC international, Wella, Poloclub Saint-Tropez, B Ticino, Inter football club, Platinum guild International, Enrico Coveri, Stefanel, Tod’s, Fay, Gruppo Della Valle, Dondup, 120% lino, Rezo Design, Flat Design and Alessi.

Pier Paolo Pitacco has been a registered member of the order of journalists since 1982.
In 1982 he founded Cento per Cento srl, his consulting firm, which has worked on image development for prominent Italian and international companies, interfaced with advertising, fashion, packaging and corporate design. He has been awarded 32 international awards and acknowledgements (particularly in the United States) and 23 Italian art director club awards.
In 2000 he published his book “Stile Italiano: Twenty years‚ graphic design in Italian Fashion” (Lupetti Editore) in Italian and English editions, tracing his work since its origins.
His work appears regularly in international design publications.